Dacia has announced the launch of its new Duster model in Morocco, with sales starting on February 13. The new model boasts unique features, making it an ideal choice for consumers seeking an affordable yet technologically advanced 4x4 vehicle.
The new Duster will be available at prices starting from 220,000 MAD, making it an unrivaled offer in its category.
Since its initial launch in 2010, the Duster has established a strong position in the SUV market. It has achieved great success, earning over 40 awards in 15 years and reaching a production milestone of more than 2.4 million units.
Dacia produces around 1,000 Duster vehicles daily at its factory in Pitești, Romania—equivalent to one car per minute.
In Morocco, the Duster has mirrored its European success, with over 95,000 units sold since 2010. It leads the 4x4 segment with a 33% market share and ranked fifth among the best-selling cars in Morocco for 2024.
The new Duster returns with a modern and more striking design while preserving its rugged aesthetic, reflecting durability and strength. The updated design embodies Dacia's modern identity, blending elegance with robustness.
The new Duster in Morocco will be available with an exclusive diesel engine and will benefit from the CMF-B platform, which offers high flexibility and competitiveness.
This platform also helps reduce road noise from wheel movement, enhancing driving stability. Additionally, the use of recycled materials in manufacturing has been increased, with approximately 20% of the vehicle made from recycled plastic. This not only reduces its carbon footprint but also contributes to environmental sustainability.